You’re Invited: StoriesLab

Part of the goal for our StoriesLead initiative is to set the stage for those aha! storytelling moments.

That’s why we hail ourselves as catalysts for great storytelling, because we want to provide a multilayered platform where innovations in storytelling are front and center.

Enter StoriesLab. A half-day interactive exploration into the possibilities of story, StoriesLab is a project of StoriesLead and co-presented by Pride Collaborative and the Center for Social Media.

We know that story has come a long way since ancient storytellers captured narrative in paintings on cave walls or sustained them through the oral tradition. So, for our first StoriesLab, we want to highlight the advancements that the digital and technological landscape has brought to the art of storytelling, while also recognizing the importance of strong narrative.

We’ve lined up some awesome speakers for the May 4th conference. Learn more about the innovative projects they’ll present about below:

Meet the Speakers

James Carter, Experience Designer Playwright, Transmedia Producer & creator of NY Hearts

Talk: Transmedia Storytelling for Audience Engagement

Ever feel like online engagement is a multi-headed Hydra that, after you’ve conquered one social platform, another pops up to rear an uglier and more complex visage? Using tenants of transmedia storytelling, experience designer James Carter offers ways of wrangling this beast for your organization or project. Carter will share his own creative work and offer successful case studies of transmedia storytelling to engage audiences. By focusing your story and framing the pieces as chapters that unfold over several platforms with unique voices, the job of managing engagement won’t seem so Herculean.

Mike Knowlton & Aina Abiodun, Cofounders, StoryCode

Workshop: Mini Story Hackathon

Combine cross-platform storytelling, compressed timeframes, minimum-viable product approach, with loads of Red Bull and what do you get?  A Story Hackathon, and they are taking off. Take a deep dive in this new way to create immersive media projects from StoryCode. In addition to discussion, you’ll get an opportunity to experience a sample Story Hackathon.

Jessica Clark, Media Strategist, AIR

Workshop: Measuring the Impact of Cross Media Projects

Too often as creators, we develop and implement media projects without thoroughly considering our impact goals, strategy, and measurement. Using examples from Localore, an AIR project that birthed an inspiring array of “full spectrum” media formats–from immersive documentaries, to tools for crowd-sourcing the daily news agenda, to distributed transmedia production technology that supports a new generation of 21st century makers, media strategist Jessica Clark will lead a discussion and workshop about measuring impact, from conception through evaluation, for cross-media projects.

Are you excited yet? If you’re ready to reserve your seat, click here to register now!

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