Ever had a slight panic attack trying to figure out the best way to tell your organization’s story across multiple media platforms?
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You know that phrase, “all politics is local”? Well, while the sentiment can carry multiple interpretations, the overarching theme is that the most impact happens on the ground level.
AIR recently announced the results of a highly anticipated new initiative called Localore which echoes this very concept, applying it to public media innovation, and aligning with an overarching goal to reinvigorate local news. Jessica Clark, media strategist at AIR, and StoriesLab speaker helped to make the initiative a reality.
The recently launched Localore.net showcases the inventive projects that AIR producers have led at 10 stations across the country.
Part of the goal for our StoriesLead initiative is to set the stage for those aha! storytelling moments.
That’s why we hail ourselves as catalysts for great storytelling, because we want to provide a multilayered platform where innovations in storytelling are front and center.
Last week PC’s resource and education initiative, StoriesLead, tuned in to the first InterActs Live Hangout event by way of Google+ Hangouts.
The engaging conversation brought together transmedia players across disciplines to discuss how they utilize various platforms to engage audiences.
by: Felicia Pride
In June, I left New York for Washington, D.C. It’s no secret: New York is bursting with opportunity, especially for those of us who work in media. I knew what I was leaving behind in the Big Apple—a growing ecosystem for media and story innovation, areas where I’ve focused energy for the last few years.
Landing in D.C., I was desperate to find a similar ecosystem. Of course this was the wrong approach, trying to fit the city into a New York box, without embracing its individuality. So when I removed unfounded expectations, I found talented storytellers producing highly creative projects, progressive institutions using media to engage audiences in fresh ways, and more.
A Storify recap from our event, When Story Turned Social: At the Intersection of Storytelling and Social Media.
Back in November as part of DC Week 2012, we wrangled up some great speakers to share their expertise on innovations in storytelling. Hosted by our founder and chief content officer, Felicia Pride, the event included dynamic featured projects which highlighted technological advances that have allowed storytellers to explore new platforms.
It was our pleasure to have the chance to showcase the cutting-edge work of these skillful storytellers. That’s why we call our StoriesLead initiative a catalyst for great storytelling. Whether you’re an organization, an individual creative, or a story lover, our goal is to fill-in the gaps and serve as an impetus for creating stories that rock.
Be sure to stay tuned because we’re always working on more ideas, tips, and resources!
Hey all you Facebookers, Tweeters, Google Plusers and the like, have we got a treat for you! In just a few short weeks Social Media Week will be upon us.
If you haven’t already heard, this massive, multi-event, event has quickly become the authority on the social media terrain. Their mission? To help people and organizations connect through collaboration, learning and the sharing of ideas and information.
The week-long affair, whose bragging rights claim 100k members in 26 cities across the globe, will offer a smörgåsbord of events for attendees to sink their teeth into. We at PC are stoked to be organizing one of the events for the DC-based conference through our StoriesLead project. We invite you to come join the party at what we’ve titled: When Story Turned Social: At the Intersection of Story and Social Media.
We go gaga (no really we do, it can get embarrassing sometimes) for an awesome story because we believe that great storytelling moves people.
We also believe there’s never a bad time to add a few more storytelling tips to your box of tricks. Take a look at these 5 resources that’ll make for better stories for your organization:
We’re only about a third of the way through January but already millions of people across the country who resolved to quit smoking or hit the gym are quickly starting to wane on their newfound commitments.
We at Pride Collaborative decided that instead of a post that earmarks promises likely to be broken, we’d focus on just the opposite. Sure, conventional wisdom tells us that change is good. And for the most part, this fact remains. But there’s something to be said for the tried and true. After all, it’s human nature to latch on to what we know.
Pride Collaborative’s Anatomy of a Story Webinar and DC Week’s Story Innovation event were mentioned in IJNET’s recent article offering useful tips on transmedia storytelling.
We’ve got one more tidbit to round out our Story Innovation sequence.
So the latest buzz for this year’s holiday season is the controversy surrounding the anxiously anticipated end of the Mayan calendar. If you haven’t been paying attention, word is, come December 21, 2012, some great cosmic disaster is coming and it’s likely going to wipe out planet Earth.
We don’t know if we’re buying into the whole end-of-the-world thing, lest we forget the prophetic warnings that plagued us last year which turned out to be unfounded. But it got us to thinking— if the world as we know it was really to end in less than two weeks, what would you want the new world to come (if there is one) to remember about your organization? What would survivors in the aftermath who want to learn about your cause think about your story?
Even if you’re not consciously telling a story—one that’s well-crafted and propels your mission forward—you’re still telling a story. And more often than not, because of the busy day-to-day that social change agents encounter in today’s world, that story isn’t strategic, but rather, disjointed, confusing, and inconsistent.
But when you do consciously tell a well-crafted story, the benefits are immense: increased engagement with stakeholders, funders, supporters, and community members; increased publicity and visibility; increased exposure and connection with causes, and more.
But where to begin?
A Storify recap from our event, Story Innovation: Transmedia, Web Cinema, and Participatory Storytelling.
Admit it. There was that one time as a youth when you thought it was a good idea to stick your chest out a little and talk back to your mother.
Before you could even finish the foolishness that was coming out of your mouth, she asked sternly, in a way that only mothers can, “Who do you think you’re talking to?”
Those of us who wanted to be spared any repercussions from an incorrect answer either remained silent, uttered “no one,” under our breath, or mumbled a quick apology. Certainly we weren’t talking to our mother in that way.
Hopefully we learned from our erring ways.
But the question remains an important one. A precursor if you will.
If you’re trying to connect with an audience, be it to amplify a message or get to know them better or encourage them to take action, it is important to first ask: Who do you think you’re talking to? Then, if necessary, follow-up with: Who are (currently) you talking to?
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During one of our brainstorming sessions, we wanted to do something to help organizations – especially nonprofits – tell better stories. We decided to launch a training initiative that will cover the rooter and the tooter of story-centered communications.
Of course the idea was easy. But naming it was not.