Confab Higher Ed 2013 took place Nov 11 – 12 in Atlanta. As a featured speaker, Felicia Pride led a talk on Transmedia Storytelling in higher education, explaining how it can be used effectively in higher education institutions to engage with multiple stakeholders.
Participants explored what transmedia is and what it isn’t, and delved into how institutions can incorporate transmedia theories—cross-platform engagement, participation, immersion, and democratization—to engage multiple stakeholders and reach new constituents.
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