Land of Opportunity


We developed a launch, outreach and social media strategy for Land of Opportunity, an ongoing transmedia project rooted in post-Katrina New Orleans that explores the often contentious process of community redevelopment in the face of crisis/disaster. The project’s experimental web platform explores post-crisis community (re)building in America by merging compelling multimedia storytelling with curated data, research, and calls to action in one collaborative interactive space.


  • overall engagement strategy (including social media) for various stakeholders, including advocacy, education, and media sectors
  • asset and resource inventory
  • messaging
  • targeted outreach

project activities:

outreach calendar and timeline

develop outreach toolkit for partners and stakeholders

draft and review messaging and project communications

develop a editorial / social media calendar for promotional and engagement

photo credit: Shawn Escoffery