Me @ 30

description:

In conjunction with NCNW, we co-created Me @ 30, a content-based, youth-centered hybrid campaign that combines digital media and traditional engagement—video, social media, web, event programming, and a street team—to effectively engage Black college students around HIV/AIDS in efforts to increase testing and affect behavior change. The overarching goal of the campaign is to broaden the conversation around HIV/AIDS at Historically Black Colleges and Universities (HBCU) and encourage African American college students to think about how their choices today may adversely affect their tomorrows. Me @ 30 is a NCNW campaign initiative under the Office of Minority Health’s, Minority Community HIV Partnership.

services/skills:

campaign development
content strategy and creation
media production
website development
project management
outreach + partnership development
marketing/publicity
social media management
art direction & collateral production
training and professional development

project activities (campaign currently in progress):

developed and executed several engaging and multimedia programming events at Howard University and Bennett College that encouraged testing and dialogue around HIV/AIDS

assembled a student-driven Me @ 30 Action Network to drive campus events and engagement

produced several short videos – also student-driven – including Stuff that College Students Say About Sex

captured an array of content/multimedia assets including images, graphics, and text

launched social media profiles – Twitter, Facebook, and Tumblr

created an array of branded print collateral

presented at Sex: Tech 2012 Conference about Using Media to Engage Black College Students around HIV/AIDS