Stories Lead. Period.

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During one of our brainstorming sessions, we wanted to do something to help organizations – especially nonprofits – tell better stories. We decided to launch a training initiative that will cover the rooter and the tooter of story-centered communications.

Of course the idea was easy. But naming it was not.

Oh so many names were thrown in the hat. Tell Your Story (boring) Story Now (not enough oomph).  And those were some of the better ones.

Then it hit us. StoriesLead. 

Because in the work that we do, stories lead. They lead our process, our approach, our engagement activities. Everything really.

So it’s with great pleasure that we introduce you to StoriesLead, our training initiative to help you tell better stories.  We’ll be developing tipsheets, workshops, and great resources in between.

Guess what? You can signup for free.

Let’s start leading.


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