From StoriesLab: Speaker Jessica Clark Discusses Measuring Impact of Cross Media Projects

From StoriesLab is a series that highlights the wonderful work of the speakers featured at StoriesLabRegistration is open for this half-day interactive exploration into the possibilities of story.

You know that phrase, “all politics is local”? Well, while the sentiment can carry multiple interpretations, the overarching theme is that the most impact happens on the ground level.

AIR recently announced the results of a highly anticipated new initiative called Localore which echoes this very concept, applying it to public media innovation, and aligning with an overarching goal to reinvigorate local news. Jessica Clark, media strategist at AIR, and StoriesLab speaker helped to make the initiative a reality.

The recently launched showcases the inventive projects that AIR producers have led at 10 stations across the country.

Each project takes a distinct approach to the challenge of rethinking local reporting and storytelling. From a participatory project on Bay-area making, to an immersive dive into North Dakota’s oil boom, to “authentic fiction” about dropping out in Minneapolis, to an Austin Music Map documenting hidden performance spaces, and beyond. But what unites all 10 projects is an open approach that involves communities in telling their own stories across broadcast, digital and street platforms.

If you’d like to hear about this incredible initiative directly from Jessica Clark, register for StoriesLab where she will share her expertise about measuring impact of creative, cross-platform projects.

Register for StoriesLab.

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