All posts tagged AIR

From StoriesLab: Speaker Jessica Clark Discusses Measuring Impact of Cross Media Projects

From StoriesLab is a series that highlights the wonderful work of the speakers featured at StoriesLabRegistration is open for this half-day interactive exploration into the possibilities of story.

You know that phrase, “all politics is local”? Well, while the sentiment can carry multiple interpretations, the overarching theme is that the most impact happens on the ground level.

AIR recently announced the results of a highly anticipated new initiative called Localore which echoes this very concept, applying it to public media innovation, and aligning with an overarching goal to reinvigorate local news. Jessica Clark, media strategist at AIR, and StoriesLab speaker helped to make the initiative a reality.

The recently launched Localore.net showcases the inventive projects that AIR producers have led at 10 stations across the country.

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