All posts tagged branding

New Year, New You….But Don’t Forget The Tried & True

We’re only about a third of the way through January but already millions of people across the country who resolved to quit smoking or hit the gym are quickly starting to wane on their newfound commitments.

We at Pride Collaborative decided that instead of a post that earmarks promises likely to be broken, we’d focus on just the opposite. Sure, conventional wisdom tells us that change is good. And for the most part, this fact remains. But there’s something to be said for the tried and true. After all, it’s human nature to latch on to what we know.

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Stories Lead. Period.

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During one of our brainstorming sessions, we wanted to do something to help organizations – especially nonprofits – tell better stories. We decided to launch a training initiative that will cover the rooter and the tooter of story-centered communications.

Of course the idea was easy. But naming it was not.

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