So the latest buzz for this year’s holiday season is the controversy surrounding the anxiously anticipated end of the Mayan calendar. If you haven’t been paying attention, word is, come December 21, 2012, some great cosmic disaster is coming and it’s likely going to wipe out planet Earth.
We don’t know if we’re buying into the whole end-of-the-world thing, lest we forget the prophetic warnings that plagued us last year which turned out to be unfounded. But it got us to thinking— if the world as we know it was really to end in less than two weeks, what would you want the new world to come (if there is one) to remember about your organization? What would survivors in the aftermath who want to learn about your cause think about your story?
Remember the last great story that you heard? Your community does too. So the question that social change agents should continually ask is, what story are we telling?
Even if you’re not consciously telling a story—one that’s well-crafted and propels your mission forward—you’re still telling a story. And more often than not, because of the busy day-to-day that social change agents encounter in today’s world, that story isn’t strategic, but rather, disjointed, confusing, and inconsistent.
But when you do consciously tell a well-crafted story, the benefits are immense: increased engagement with stakeholders, funders, supporters, and community members; increased publicity and visibility; increased exposure and connection with causes, and more.
But where to begin?