by: Felicia Pride
In June, I left New York for Washington, D.C. It’s no secret: New York is bursting with opportunity, especially for those of us who work in media. I knew what I was leaving behind in the Big Apple—a growing ecosystem for media and story innovation, areas where I’ve focused energy for the last few years.
Landing in D.C., I was desperate to find a similar ecosystem. Of course this was the wrong approach, trying to fit the city into a New York box, without embracing its individuality. So when I removed unfounded expectations, I found talented storytellers producing highly creative projects, progressive institutions using media to engage audiences in fresh ways, and more.
Back in November as part of DC Week 2012, we wrangled up some great speakers to share their expertise on innovations in storytelling. Hosted by our founder and chief content officer, Felicia Pride, the event included dynamic featured projects which highlighted technological advances that have allowed storytellers to explore new platforms.
It was our pleasure to have the chance to showcase the cutting-edge work of these skillful storytellers. That’s why we call our StoriesLead initiative a catalyst for great storytelling. Whether you’re an organization, an individual creative, or a story lover, our goal is to fill-in the gaps and serve as an impetus for creating stories that rock.
Be sure to stay tuned because we’re always working on more ideas, tips, and resources!
We go gaga (no really we do, it can get embarrassing sometimes) for an awesome story because we believe that great storytelling moves people.
We also believe there’s never a bad time to add a few more storytelling tips to your box of tricks. Take a look at these 5 resources that’ll make for better stories for your organization:
We’ve got one more tidbit to round out our Story Innovation sequence.