All posts tagged storytelling

talk shop with ShopTalk

As a woman-owned studio, we’ve only been in a barbershop a few times. Every time, it’s been an experience – a mix of comedic antics, political discourse, and life lessons. A safe haven for black men in particular to share their opinions and raise their voices unapologetically. The haircut is just a bonus.

Continue Reading

User Generated Content: How to Actually Receive Submissions

During the Q&A session of a recent talk about transmedia that I gave at Confab MN, someone in the audience asked about ways to get audiences to submit content. Her organization wanted to collect stories related to their mission and wanted to know some best practices. Continue Reading

Media that Matters Conference 2014

Our pc partners are doing lots of great things in 2014 and we’re happy to be in the mix. In a few short weeks, we’ll be front and center as The Center for Media and Social Impact at American University (CMSi) hosts their 10th Annual Media that Matters (MTM) Conference.

Held each year, the MTM Conference is designed for established and aspiring filmmakers, nonprofit communication leaders, funders, and students who want to learn and share cutting-edge practices to make their media matter. This year the conference will take the form of various workshop options. The two-day conference will be held February 6-7, 2014.

Continue Reading

Felicia Pride speaks at Confab Higher Ed 2013

Confab Higher Ed 2013 took place Nov 11 – 12 in Atlanta. As a featured speaker, Felicia Pride led a talk on Transmedia Storytelling in higher education, explaining how it can be used effectively in higher education institutions to engage with multiple stakeholders.

Participants explored what transmedia is and what it isn’t, and delved into how institutions can incorporate transmedia theories—cross-platform engagement, participation, immersion, and democratization—to engage multiple stakeholders and reach new constituents.

Continue Reading

Hanging out with Transmedia Players

Last week PC’s resource and education initiative, StoriesLead, tuned in to the first InterActs Live Hangout event by way of Google+ Hangouts.

The engaging conversation brought together transmedia players across disciplines to discuss how they utilize various platforms to engage audiences.
Continue Reading

Innovations in Storytelling Captured on Video

Back in November as part of DC Week 2012, we wrangled up some great speakers to share their expertise on innovations in storytelling. Hosted by our founder and chief content officer, Felicia Pride, the event included dynamic featured projects which highlighted technological advances that have allowed storytellers to explore new platforms.

It was our pleasure to have the chance to showcase the cutting-edge work of these skillful storytellers. That’s why we call our StoriesLead initiative a catalyst for great storytelling. Whether you’re an organization, an individual creative, or a story lover, our goal is to fill-in the gaps and serve as an impetus for creating stories that rock.

Be sure to stay tuned because we’re always working on more ideas, tips, and resources!

Continue Reading

You Were Here.

So the latest buzz for this year’s holiday season is the controversy surrounding the anxiously anticipated end of the Mayan calendar.  If you haven’t been paying attention, word is, come December 21, 2012, some great cosmic disaster is coming and it’s likely going to wipe out planet Earth.

We don’t know if we’re buying into the whole end-of-the-world thing, lest we forget the prophetic warnings that plagued us last year which turned out to be unfounded.  But it got us to thinking— if the world as we know it was really to end in less than two weeks, what would you want the new world to come (if there is one) to remember about your organization? What would survivors in the aftermath who want to learn about your cause think about your story?

Continue Reading

Upcoming Webinar: The Anatomy of a Story

Eventbrite - The Anatomy of a Story and How to Use it to Engage Audiences

Remember the last great story that you heard? Your community does too. So the question that social change agents should continually ask is, what story are we telling?

Even if you’re not consciously telling a story—one that’s well-crafted and propels your mission forward—you’re still telling a story. And more often than not, because of the busy day-to-day that social change agents encounter in today’s world, that story isn’t strategic, but rather, disjointed, confusing, and inconsistent.

But when you do consciously tell a well-crafted story, the benefits are immense: increased engagement with stakeholders, funders, supporters, and community members; increased publicity and visibility; increased exposure and connection with causes, and more.

But where to begin?

Continue Reading

Join us for DC Week

For DC Week, we’d thought it would be a great time to talk things we love: storytelling, media, technology, and risk-taking.

Join our founder, Felicia Pride, for an event that showcases some awesome examples in story innovation.

DC Week – Story Innovation: Transmedia, Web Cinema, and Participatory Storytelling
Pride Collaborative / The Create Daily
Friday, November 9, 2012 from 10:00 AM to 11:00 AM (EST)
Washington, DC

Register here for this free event.

Advances in technology have provided storytellers with new platforms to play and experiment with. In this session, innovative storytellers will showcase their boundary-pushing projects, share their process, and discuss practical concerns like distribution, funding, and marketing.

Continue Reading

Who Do You Think You’re Talking To?

Admit it. There was that one time as a youth when you thought it was a good idea to stick your chest out a little and talk back to your mother.

Before you could even finish the foolishness that was coming out of your mouth, she asked sternly, in a way that only mothers can, “Who do you think you’re talking to?”

Those of us who wanted to be spared any repercussions from an incorrect answer either remained silent, uttered “no one,” under our breath, or mumbled a quick apology. Certainly we weren’t talking to our mother in that way.

Hopefully we learned from our erring ways.

But the question remains an important one. A precursor if you will.

If you’re trying to connect with an audience, be it to amplify a message or get to know them better or encourage them to take action, it is important to first ask: Who do you think you’re talking to? Then, if necessary, follow-up with: Who are (currently) you talking to?

Continue Reading

Stories Lead. Period.

Hey, like this? Why not share it?

During one of our brainstorming sessions, we wanted to do something to help organizations – especially nonprofits – tell better stories. We decided to launch a training initiative that will cover the rooter and the tooter of story-centered communications.

Of course the idea was easy. But naming it was not.

Continue Reading